Storytelling in Business
Build it, Share it, Make it Stick!
Need to tell a story and don't know how to start?
Feeling stuck on how to be more effective with the stories you tell?
Have alot of scientific or financial data and want to tell the stories behind the data?
Have a great success story, but not sure how to position it in your branding?
Your team needs to be able to tell good stories - about the company, the brand, the product/services they sell, the team, and also about themselves. The success stories or case studies of your clients can be used to create great stories - to get more new clients or keep shareholders confidence.
There should be an understanding of who the HERO can be and how to use that story in a business keynote, presentation, pitch, panel or meeting. Being able to tell the story behind data results is also a key element to your team's success. There should be a consistency of the message and that the speakers who are telling the story are polished and professional in their delivery. They can improve all these things with Barbara - Senior TEDx speaker coach of more than 200 TEDx speakers and executive speaker coach for Fortune 500 companies.
Stories stick more than statistics!
Who is it for?
ANYONE who gives a business presentation needs to know HOW to create interesting stories, WHERE to include them and HOW to deliver them for the greatest impact to engage the audience.
Therefore, it is for leadership, sales/marketing teams, product manager teams, IT managers, communication leaders in the organization and all teams that need to present and be able to tell engaging stories - both internally and externally.
Boring to Brilliant Storytelling - in the TEDx Style
Full-DAY THEORY AND PRACTICE - This is a practical and hands-on training day for up to 10 persons in your organization to learn about storytelling, how to deliver data stories and the hero story - where they will develop and practice these skills to tell their own hero and data stories to the group for feedback.
There will be special emphasis on how to engage the audience with strategic storytelling and the new messaging while learning new presentation skills and to present for 5-10 minutes for feedback.
It is an insightful and educational day where the attendees learn many new storytelling skills, have some fun and leave with practical information and confidence to tell their best stories going forward.
Each attendee of the full day session receives a print copy of the NEW 3rd edition of The Boring to Brilliant Reference Guide for Speakers and other practical tools to help them succeed.
HALF-DAY STORYTELLING THEORY MASTERCLASS - Barbara will teach your team about effective storytelling through the TEDx Style of presenting, storytelling with data and the important elements to deliver, and how to tell the company/team/client/own personal story with confidence and engagement. Unlimited number of attendees welcome. This will be a lecture type presentation for a large group to learn some practical tips about how to tell a brilliant business story.
HALF-DAY STORYTELLING STRATEGY SESSION WITH MANAGERMENT/LEADERS - This would be a sit-down strategy session with a small group of the leaders of the organization to create some new stories about COMPANY STORY, BRAND, PRODUCT, SERVICE, CLIENT SUCCESSES that the whole team can adopt in their internal and external meetings to help close more business. At the end we wil have created at least 5 new, strong hero stories to use across the organization frm the top down.
Want to know more? Book a no-obligation 30 minute call with Barbara today. You can reach out through the CONTACT page.
Everybody Needs a Barbara!